Your customer or potential customer can tell you a lot about themselves by their behaviour. How do we know if […]
Tag: customer journey
Let me tell you about the Connection between the Value Ladder and the Customer Journey
Last week we talked about strategy. I explained what strategy was and the four questions you need to think about when […]
Let’s Talk Funnel Strategy
What is strategy? It’s the outline of the actions you’re going to take to achieve a particular goal.
When thinking about strategy, this should answer four questions…