don’t need to be churning out content multiple times a day on multiple
platforms, but what do you need to do is to be consistent about it.
might be thinking, “well, yeah Renée, I already know that, I just have NO IDEA
what I should be talking about!
worry, I’ve got you covered 😊
outlined a process that you can use to help you generate content ideas in less
than an hour.
ANNNNDD I’ve also provided you with 30 days of
content prompts to help keep you consistent.
most important things that you need to do to be consistent with your content
Batch your content. This helps you to schedule
out all your content for a specific period. Trying to create content on the fly
or only when inspiration hits, keeps you from being consistent. It’s best If
you hold yourself accountable to creating a minimum amount of content each week
and anything you post of over that is icing on the cake.
Just do it. (I know that’s kind of
hard to hear, but it’s an important part of maintaining your visibility, so you
really need to get it done).
now, let’s get into how this process works. You’re going to need a pen and a
paper or a blank doc if you’re doing this electronically)
want you to think about the different kinds of topics that you would like to
Group them into
categories. These are called content buckets.
The contentbuckets can be based on a number of things. Here are some
Answering a Question
Asking a Question
Behind the Scenes
Free resources that you’ve created
Tips/Advice- especially if
it’s related to your area of expertise.
Upcoming event or promotion
Something from your daily
Content you’re sharing from
another person/source (also known as user generated content or UGC)
Under each bucket,
write down six pieces of content that you’re going to share.
I’m going to give you an example, if one of your categories is motivation. Then
you’ll make a list of six things you want to talk about that are motivational
in nature such as:
Not giving up
Fear of failure
Being proud of your progress
Sharing a win
Sharing a motivational
Sharing encouragement for
those going through a tough situation that you’ve also been through
Another example: if you have an upcoming
event or promotion, think of six related pieces of content that you can share
leading up to that event.
Pick 4 more
buckets from your list of content buckets. Repeat the process I
Let’s do the math.
content buckets @ six pieces of content under each bucket = 30 days, a
whole month’s worth of content and it took you all of what, half an
hour? Yay! 👏 👏
But we’re not done yet…
There are two more steps to this process and all you have to do is sign up below for my FREE Guide 3 Steps to 30 Days of Content! There’s also some super cool bonuses inside there where you get 30 days of content prompts to help keep you consistent and you get access to my very own Airtable template that you can make your own.
Get the Guide Now!
Just fill out the details below and the guide is yours!
Your customer or potential customer can tell you a lot about themselves by their behaviour.
How do we know if a customer is interested in what we have to offer? How do we know who’s almost ready to buy?
Through Tagging, tracking and lead scoring.
What is tagging? What is lead scoring What on earth are automations?
Don’t worry, I’ll explain all of that!
In the video I give you the details on how you can track customer behaviour and activities using these techniques.
And if you haven’t seen last week’s video on the value ladder, click right here to watch it.
So back to today’s topic.
Tagging is applying a label to specific customer behaviour. You can tag things like purchases, link clicks, unsubscribes, email opens, downloads, any number of things. This helps you to track the customer activity through your funnel and measure how engaged they are. Which brings us to lead scoring. This is a value/ number you apply to certain activities or behaviours your contact engages in. The the higher the number, the more likely the person is to convert from just a mere prospect or follower into a buyer. What does that mean to you? It means you can send that person specific offers to help convert them. There might be some small thing holding them back from making the purchase and you can send them something that will tip the scales in your favour. And this brings us to automations. In your CRM or marketing platform, you can set up automations. This is an action or or a series of actions that happen automatically, once the customer engages in the specific behaviour that yu set up to track. Let me give a more concrete example, if they make a purchase to your membership, once the purchase is made, you can apply a tag and then automatically send them the login details. If they no longer wanted to be a part of that membership, you could also set up an automation that will automatically apply a tag and revoke their access to that membership. So why is all this important? it tells you who is really interested in your products and services so you don’t waste time pursuing the wrong people. It also helps reduce your workload because there are many activities that you no longer have to process manually (case in point, revoking access to a membership when a someone has cancelled.) Previously, you had to spend a lot of time calling people in person, you’d have to spend hours maybe pitching people before you got the right one. With tagging and lead scoring you can automate or semi automate the process of finding qualified customers. Because by their actions (which you are tracking, many of the customers who are not a right fit at this time, weed themselves out)
Watch the video below for more details and examples.
https://youtu.be/rHXhYAcT4eoWe need to be tracking and making note of customer behaviour so that we can show them the right products and services at the right time. Sometimes they just need a little extra nudge to make the purchase.
I hope this has been helpful, feel free to follow me on social media for more tips, reviews and updates!
I release new, helpful content every Tuesday so, be sure to check in then for updates.
Last week we talked about strategy. I explained what strategy was and the four questions you need to think about when coming up with your funnel strategy. I also explained the different stages of the customer journey and how you develop the strategy at each of those stages. If you haven’t watched that video yet, then click right here to check it out. Ok, so on to today’s topic: the value ladder and the customer journey. What’s the value ladder? Well, its the series of offers you present to your customer or prospective customer. They range from free all the way up to your premium offers. They can be things like a free download, to a low cost membership all the way up to a high ticket mastermind So they range from no interaction (you’re just sharing your knowledge) to low interaction (monthly membership or course) to very high touch services such as 1:1 program or a mastermind. In order to present these offers, you need to map out or create a customer journey. It’s the series of steps you want your customer/ prospective to take in order to benefit from the products and services you offer by making a purchase. You’re going to use the different products and services you offer in your value ladder to create a customer journey.There are some things to keep in mind when mapping out the customer journey:
List the exact set of steps you want them to take.
Have only one call to action at a time. If you ask for too many things, this may cause confusion and they may end up doing none of them.
Have a call to action for fast action takers
and something for slow action takers who need more time to be nurtured
You also have to consider what would happen if your customer took no action.
You want to find ways to keep them engaged You can do things like offering a discount, have a downsell, offer another freebie, offer a time sensitive bonus. So just to recap: The value ladder is: It’s the different levels or tiers of service that you offer. It ranges from free to premium The customer journey is: the series of steps that you want them to take to interact with your brand, become a follower and fan and eventually a buyer. Hope this has been helpful and as always look out for a new post every Tuesday. Watch the video below where I explain the whole process in greater detail. Until next time, Reneehttps://youtu.be/prIBNFWDnzw
Last week we talked about systems that you need to have in place to support your funnels.if you haven’t watched that video yet, then click right here to check it out.
On to today’s topic: strategy.
What exactly is strategy?
It’s the outline of the actions you’re going to take to achieve a particular goal. When thinking about strategy, this should answer four questions: 1. What is the end result you want?
WHO- are you going to target?
HOW- are you going to target them?
WHAT ACTION- or series of actions do you want them to take for them to ultimately get the result you want?
There are three phases/stages that the customer goes through that you need to think about when developing a strategy and creating the appropriate content and funnel for each stage. The strategy is going to be slightly different for each stage but still answers the same basic questions of WHO, HOW and WHAT ACTION.
Here are the stages below:
Building a relationship/authority
Action and Expansion
How are you going to generate awareness? How are you going to build relationships develop trust with the customer and establish yourself as an authority? How are you going get the client to take action and become a buyer and a repeat buyer at that?
The video below is an overview of how the strategy works with the content and funnels you create.
So, just to recap:
Strategy is an outline of the actions you’re going to take to achieve a particular goal. It explains who your targeting, how you’re going to target them and what action you want them to take to get the result you want. The three stages as the person moves from possible buyer to loyal fan to customer:
Relationship building and Authority,
Action and Expansion
Her\s a brief outline of what happens at each of the three stages:
Introduction and getting to know each other
Cultivating that relationship, getting a deeper understanding of each other and branding yourself as an authority offering your products and services and inviting them to take action.
If they’ve purchased, now you’re inviting them to work even further with you.
Next week I’ll I’ll give some examples of strategies you can use and what kinds of offers you make at each stage using the value ladder.
Last week we talked about the three basic things you need to have in place in order to start building a funnel that works.
If you haven’t seen that blog post/video yet click here to check it out. Today we’re talking about the support systems that you need to have in place so that your funnels run smoothly.
If you make a claim or a promise to your audience, you need to back it up.
So in this video, I’ve outlined the things you need to have in place to support your funnel and deliver an exceptional customer experience so that they keep coming back.
You can have the best looking funnel in the world, but if the systems are faulty or lacking then you’re not going to get the kind of results you want from your funnel.
Three things you need to think about when it comes to setting up the right systems for your funnels:
Production and Delivery
This starts even before the person becomes a customer. You may want to use a CRM which tracks the entire process of getting a customer from the time they reach out to you or you reach out to them until they become a customer and beyond.
How do you handle customer inquiries, complaints, feedback, refund requests, onboarding and offboarding, general communication.
What marketing communication system are you going to use for email marketing.
How do you want customers to get and remain in contact with you, via email or phone or online conference.
How do they make appointments
Production and Delivery
This involves business operations but is still related to your funnel. You have to consider things like financial systems, invoicing, order processing and payment, document management, legal (contracts, trademarks, disclaimers, GDPR/Spam etc)-Think about how you’re processing customer payments, refunds. How do you organize client documents, how do you give clients access to their information and manage your communication records/interaction with them. How and where is this information stored and or/destroyed? And again, is there a standard Operating Procedure (SOP) for handling all these activities?
How do you create and deliver your product or service to ensure that it’s done consistently every time? Is there a framework, a process or a system that you use to create a consistent product or experience every time? Have you developed Standard operating procedures (SOPs) to ensure that you deliver the product or service, in the same way, every single time.
In terms of delivery of the product or service, what is the system in place to ensure timely delivery? If it’s a service-based or digital product business, how is the customer going to access what they paid for, is it via access to a membership site, personal access to you via some type of conference call.
So those are just a few things you need to think about before setting up your funnels.
Click the video below for more details
Lots of people tell you, oh you can set something up in ten minutes! And they give you all these fancy templates..but it’s not worth anything if you don’t put things in place on the back end.