Answer me now, truthfully?
Last week we talked about the three basic things you need to have in place in order to start building a funnel that works.
If you haven’t seen that blog post/video yet click here to check it out.
Today we’re talking about the support systems that you need to have in place so that your funnels run smoothly.
If you make a claim or a promise to your audience, you need to back it up.
So in this video, I’ve outlined the things you need to have in place to support your funnel and deliver an exceptional customer experience so that they keep coming back.
You can have the best looking funnel in the world, but if the systems are faulty or lacking then you’re not going to get the kind of results you want from your funnel.
Three things you need to think about when it comes to setting up the right systems for your funnels:
Production and Delivery
- This starts even before the person becomes a customer. You may want to use a CRM which tracks the entire process of getting a customer from the time they reach out to you or you reach out to them until they become a customer and beyond.
- How do you handle customer inquiries, complaints, feedback, refund requests, onboarding and offboarding, general communication.
- What marketing communication system are you going to use for email marketing.
- How do you want customers to get and remain in contact with you, via email or phone or online conference.
- How do they make appointments
Production and Delivery
This involves business operations but is still related to your funnel. You have to consider things like financial systems, invoicing, order processing and payment, document management, legal (contracts, trademarks, disclaimers, GDPR/Spam etc)-Think about how you’re processing customer payments, refunds. How do you organize client documents, how do you give clients access to their information and manage your communication records/interaction with them. How and where is this information stored and or/destroyed? And again, is there a standard Operating Procedure (SOP) for handling all these activities?
- How do you create and deliver your product or service to ensure that it’s done consistently every time? Is there a framework, a process or a system that you use to create a consistent product or experience every time? Have you developed Standard operating procedures (SOPs) to ensure that you deliver the product or service, in the same way, every single time.
- In terms of delivery of the product or service, what is the system in place to ensure timely delivery? If it’s a service-based or digital product business, how is the customer going to access what they paid for, is it via access to a membership site, personal access to you via some type of conference call.
So those are just a few things you need to think about before setting up your funnels.
Click the video below for more details
Lots of people tell you, oh you can set something up in ten minutes! And they give you all these fancy templates..but it’s not worth anything if you don’t put things in place on the back end.
Until next time,